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Alter Ego Running
Adventure Awaits

Mountain

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Scorching Strides

obsidian

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Rose Rush

Rose

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Train Fresh

Mint

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Train Bright

Summer Palm

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Train boldly

Paint Splatter

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All-American

USA Collection

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Best-selling products

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Latest collections

FIND YOUR FIT

Coaster Fit
trotter Fit
drifter Fit
cruiser Fit
traveler Fit
visor Fit

Coaster Fit

Refined trucker hat built for running + all-day wear

Meet the coaster fit, our modern interpretation of a timeless classic. With a structured front panel that sits low on the crown and conforms to the natural rounded contour of your head, this hat offers a sleek and stylish look. Crafted with our exclusive HyperPoly+ fabric, the coaster is not only incredibly lightweight and breathable, but also designed to deliver exceptional performance and durability. The premium texture of the fabric is simply stunning and will leave you feeling confident and ready to conquer any challenge that comes your way.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

TROTTER Fit

Classic, contoured fit

Introducing the trotter fit, our modern interpretation of a classic hat that is sure to impress. With a lower and more rounded crown, this hat boasts a sleek and stylish silhouette with its 6-panel design. We've taken it up a notch by adding our custom, laser-cut back netting, ensuring maximum breathability and comfort. The trotter fit is destined to be your new go-to hat, whether you're running errands or hitting the trails. Trust us, you won't want to take it off!

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

drifter Fit

Modern, flat brim packed with style

The drifter fit was designed with modern style in mind, featuring a horizontal shape and flat brim that offer a sleek and contemporary look. Made with premium materials and attention to detail, the drifter fit is the perfect accessory for anyone looking to elevate their wardrobe and stand out from the crowd.

Whether you're running errands or out on a run, this hat is not only stylish but also comfortable and functional. With its bold design and premium features, the drifter fit is sure to turn heads and make a statement wherever you go.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

cruiser Fit

Unstructured, collapsible and ready to fly

Elevate your running game with the cruiser fit - a premium, unstructured running hat that looks and feels fast. Crafted with ultra-lightweight materials and advanced AER Splash water repellent technology, this hat is designed to keep you going mile after mile. The glow-in-the-dark stitching adds a touch of uniqueness while the inside runner pocket provides convenience and functionality. With its feather-light technology and sleek design, the cruiser fit is sure to turn heads and help you achieve your personal best.

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

traveler Fit

Unstructured, carefree fit

Get ready for your next adventure with the traveler fit - a hat designed to keep you stylish, comfortable, and dry no matter where your journey takes you. With its unstructured front panel, modern semi-high crown, and advanced hyper water-repellent material, the traveler fit is the perfect companion for any outdoor activity.

From hiking to camping, exploring to relaxing, this hat is built to withstand the elements and keep you looking and feeling your best. Embrace your sense of adventure and upgrade your wardrobe with the traveler fit today!

CROWN HEIGHT

(LOW to HIGH)

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

visor

Put the top down and go

Looking for a stylish and functional accessory to elevate your running game and take your wardrobe to the next level? Meet the visor fit - the perfect combination of style and performance. This hat features a traditional fit with premium materials that make it ideal for all-day wear, whether you're out on a jog or running errands. With its advanced water-repellent technology, ultra-lightweight design, and enhanced sweat disbursement, the visor fit is perfect for anyone who wants to stay cool, dry, and comfortable in any weather condition. Plus, its sleek cabriolet-inspired look is sure to turn heads wherever you go.

Bill Shape

(FLAT to CURVED)

Hat Type

(CLASSIC to MODERN)

Bold New Colors

signature features

best-selling collections

All flare, no glare.

Shop all SUNGLASSES

These are the best hats ever. This is what got me through, you can't go wrong with Alter Ego, baby. That's right

Sarah M.

Trail Runner

So this is by far the best running hat I've ever ran in. I've done 2 Ironman, multiple haves, 2 marathons, and this keeps me the coolest. It's the smoothest, and I love how you can wash it easily.

David P.

Half Marathon Runner

Alter Ego, I love this hat. I got it 2 years ago at the Donna Expo, and I wear it to every race. I'd like to say it's my good luck charm, but it's breathable, and it's cute, and I wear it often.

Emily R.

Ultra Marathon Runner

Well, my girlfriend's an ambassador of Alter Ego. So this is my first time wearing one of their hats, and I'm I'm getting one after today. It was perfect. It fit great. It kept all the sweat out of my eyes the entire 9.3, so a plus.

Definitely get one.

Joshua L.

5K Runner

Big fan of Alter Ego. I have a couple other hats. Just got this fresh one for the gay. Absolutely love it. Comfortable fit, wicks the sweat, gets out of my eyes, can't complain.

10 out of 10.

Anna B.

Marathon Runner

I totally loved this hat! It fits just right and it looks great. I used it already in a long run and it performed. It is light and it keeps you cool. Even though I was completely soaked, there were no sweat stains on it which is a big plus for me. Definitely recommend it.

Gregorio H.

5K Runner

Bought this hat for the beach and pool but I wear it everyday. More compliments on this hat than I ever would have thought.

M Caputo

Trail Runner

I recently ran the 125th Boston Marathon with this stylish hat! The mesh back kept kept me cool and comfortable in the higher humidity and sunny finish. I barely noticed it was there! I also was happy to represent Florida, crossing the line with the a chic palm tree on my hat!

Carolyn R

Ultra Marathon Runner

To say I love this product is an understatement, literally I think I have more hats from alter ego that underwear now (I hope that gives you a prospective how much I like this product) From the simple fact that they're great for running all the way too have always one on as a dress casual. I cannot tell you how great this product is I'm in love with it.

Julian P

Half Marathon Runner

The color is so vibrant! It's beautiful, fits great, and is breathable enough for this Texas heat! It's shape is also my most flattering running hat.

Highly recommend!

Katrina K

Marathon Runner

Some of the best hats I've ever worn! I'm hard on hats and consistently go through them. I've quickly put quite a few sweat miles on my alter ego hats and not one sweat line has yet to show through!! Customer service is second to none! I had some small issues with my first order and alter ego went above and beyond to make it right.

Spencer G

Marathon Runner

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